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Q. What happens if I forget my password?
A. If you forget your password, please click on the 'Forgot your Password?' link of the front of the directory or on the sponsor login page. The password recovery email will be sent to the email address provided from your Contact Information. The email will contain a link which will redirect the user to the 'Manage Account' section, where the password can be updated.
Q. Am I required to have an account to add my listing to the site?
A. Yes. In order to add any Basic or Premium Listing, including Free items, to the directory you must have an account.
Q. How can I sign up for an account?
A. To sign up as a sponsor go to the 'Advertise With Us' link at top menu, select an item and level and click in 'SIGN UP' button. Fill out all fields, write down your username and password for future reference, choose the best payment gateway for you and follow the steps to finish the process. To sign up as a visitor go to 'CREATE YOUR PROFILE' at top of site, fill out all fields and click in 'SUBMIT'.
Q. What determines which listings appear as Featured Listings on the Home Page and main Listings page?
A. Only MEMBERS with PREMIUM LISTING status appear as Featured Listings, and they are then randomly rotated.
Q. What do the numbers that appear after Category names mean?
A. These numbers illustrate the total number of items registered under that category.
Q. Why am I receiving an 'Account Locked' message?
A. If you attempt to access your account and type in an incorrect password 5 times the account will lock for 1 hour. This is for security reasons.
Q. What is Slow Flowers?
A. Slow Flowers is an All-American philosophy that supports grown-in-the-USA flower farms as well as floral designers, florists and retailers committed to using American-grown ingredients. It is also the title of Debra Prinzing's book, Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm (St. Lynn's Press, 2013) and her podcast, which you can download for free from Itunes or find on her web site,
Q. What is
A. is a free, searchable database that makes it easy for customers to find florists, shops, studios and farms who share their values and ethos about sourcing local, seasonal and domestic flowers.
Q. What is your Mission Statement?
A. The mission of is to promote American-grown flowers, to make it easy for flower consumers to connect with florists, shops, studios and farms who provide American-grown flowers, and to encourage truthful and transparent country-of-origin labeling in the floral industry.
Q. What inspired Debra Prinzing to develop
A. It started with a simple bouquet of beautiful flowers that I gathered from my own backyard, wrapped with a satin ribbon and brought to a friend for her birthday. At that same birthday party, someone else showed up with a tired, ordinary bunch of flowers, swathed in clear cellophane, from the supermarket. It was clear which bouquet was fresher, more lovely, and more personal. The local bouquet had a story to tell because its recipient knew me and knew that those flowers were grown by me, nearby, just blocks away. The anonymous flowers didn't stand a chance. That realization -- that most people do not know where the flowers they buy are grown -- prompted me to launch as the nationwide online directory to florists, shops, studios and farms who source and design with American-grown flowers. The birthday party flowers wasn't my only inspiration for creating Over the past several years, while doing media interviews and speaking to audiences about American-grown flowers, I continually hear these questions: "Where can I find American flowers?" and "How can I find florists who I trust will sell me locally-grown flowers in their designs?" It became clear to me that when given a choice, people want locally-grown, domestic flowers. But it isn't always easy to find American-grown flowers amidst the sea of unlabeled imported ones. It's also hard to discover those very special, dedicated designers committed to using flowers from their local farmers or event flowers grown in nearby states, such as during the off season. I was inspired to launch the SLOW FLOWERS online directory as a one-stop resource for consumers in search of florists who guarantee the origin of the flowers they use. It's simple. When you contact a florist, flower shop or designer on SLOW FLOWERS, they make a commitment to you, the flower consumer, that their flowers are truly homegrown. You should be able to know the origins of the flowers you order for a loved one. You should be assured that the bouquet you carry down the aisle was grown by an American flower farmer. You should know that jobs are being created and nurtured in your community through your floral purchases.
Q. How does the Consumer use this site?
A. enables users to: * Search by state or city and by keyword for the type of florist they seek. * Find studios and retailers who specialize in green weddings, weekly subscriptions and eco-florals. * Discover local flower farms that sell direct to the DIY consumer. * Provide reviews and raves about great American flower sources and comment on experiences. * Map the location of a desired destination.
Q. How can I list my business on the online directory?
A. You have two options.These can be purchased on a monthly or annual basis (annual rates are discounted by 16%) • The STANDARD listing includes your business name, address, phone number, e-mail and website URL. • The PREMIUM LISTING allows you to create your personal page on and includes the following: business name, address, phone number, e-mail, website URL, profile image, ratings and reviews, summary and detailed descriptions, photo gallery and video.
Q. What is the charge for a PREMIUM LISTING?
A. The PREMIUM LISTING is an investment of $20/month or $200/annually.
Q. How can I advertise on the site?
A. Click here for information to purchase a banner ad or a sidebar badge. All banners will be sold in 3, 6 and 12 month contracts (with discounts offered depending on the frequency). Advertisers and Sponsors must operate businesses that are philosophically aligned with the mission of For details or questions, contact
Q. Do you only list businesses with a physical retail location?
A. You do not have to operate a physical retail location. In addition to retail flower shops, we list studio florists and designers, as well as flower farms. We do require you to sell direct to the consumer and to have easy contact information (phone, e-mail, web site).
Q. Do you list online businesses?
A. Yes. Online flower sellers are welcome to list themselves on if they adhere to the "Slow Flowers Pledge" and clearly identify the origins of all floral product sold to the consumer.
Q. How can you ensure that members will be truthful in disclosing the origins of the flowers they sell?
A. We can only rely on the integrity and honesty of individual vendors listed on the site. Each business listed on the site has agreed to the "Slow Flowers Pledge," which reads as follows: This agreement does not require you to eliminate imported flowers in your designs, although we strongly encourage you to strive for a greater percentage of local and domestic sourcing. By registering your floral business in the Directory, you agree to the following: 1. When a consumer contacts me through the site, I pledge to fulfill the order with locally-grown, seasonal flowers. If I am unable to do this (mostly this situation will occur in the winter), I commit to sourcing domestic, American-grown flowers, foliage or plants. 2. Whenever possible, I pledge to clearly label or disclose to the customer the source of the floral elements I use. 3. If I am unable to fulfill the order for local or domestic flowers, I will tell the customer and whenever possible, I will refer the customer to an alternate resource from Note: Members who use sustainable labeling on their floral ingredients (such as a 3rd party certification like USDA Certified Organic, Veriflora (domestic), Salmon Safe or Safe Harvest) will receive added preference on
Q. How can I express a concern about the truthfulness of a member?
A. Please use the Contact Us form to share your concerns or questions. We will investigate promptly and send you a response. Members who abuse the goodwill of this site and its customers will be de-listed from
Q. Can you notify me about new shops, studios, florists and farms in my area?
A. Good idea, but not at this time. Please sign up for our regular newsletter to receive an inside peek at the Slow Flowers community and great stories about our people, flowers and farms.
Q. Can I suggest a business to include, even if I'm not the owner?
A. Yes! Please use the Contact Us form to let us know about a cool floral business that should be listed on this site.
Q. What is the charge for a STANDARD listing?
A. Your investment for a STANDARD listing is $5/month or $50/annually (a 16% discount).