Rose Story Farm


It would come as a complete surprise that Danielle Hahn would find herself immersed in a small rural community in southern California, running a thriving flower business from the surrounding acres.  Here she works closely with her husband Bill in the rose gardens, manages a rose-theme gift shop on the premises with her mother Patricia, enjoys special family moments “working the rows” with her two sons Will and Geoffrey, all the while being embraced and encompassed by the richness and magic of thousands of garden roses.  “ I could never imagine a more perfect life–to be able to pursue my passion for timeless beauty and elegance surrounded by friends and family.” 

Growing from a life long love of flowers and gardening, Rose Story Farm has become the focal point of a wonderful mixture of business and life.  From the first day the mission was to produce beautiful, fragrant, romantic garden roses in exquisite shapes and colors. Now more than 25,000 bushes of 120 varieties are scattered over the 15 acre farm.  Tours are led by the family twice weekly, and a variety of seminars focused on garden design, rose cultivation and flower arranging are given throughout the year.  A major theme of the educational effort is to demystify the process of growing and caring for roses.  “Roses are magical and forgiving–they repay any effort on their behalf ten-fold.

We named the farm ‘Rose Story Farm’ because the roses are central to some of our most enchanting and memorable experiences. We encourage clients, visitors, and friends to exchange their rose stories with us, and in this way to share what we find romantic, passionate, joyful and sustaining.”

The excitement and beauty of this enterprise and of Danielle herself has been featured in Santa Barbara Magazine, Wine Country Living, Sunset, Victoria Magazine, Oprah Magazine, Martha Stewart Living, Veranda, the Cottage Journal, and the Wall Street Journal.  She has had articles published in the Annual Review of the American Rose Society on both flower arranging and garden design.  Television coverage of Rose Story Farm has been presented on California Heartland, a PBS special, and on NBC’s Today show.  Most recently, Martha Stewart Living media filmed a segment on the farm for their online American Made series.  In addition to her weekly tours at the farm, Danielle is a frequent featured speaker at events that are focused on the beauty of the garden, and the special role of roses in our daily lives.”

Danielle has recently been honored with the Great Rosarian of the World award for 2014.  The bicoastal celebrations take place in February (Huntington Library in Pasadena) and June (New York Botanic Garden).   She joins an elite group of recipients including David Austin (UK), Peter Beales (UK), Wilhelm Kordes (Germany), and Alain Meilland (France).  Rose Story Farm is a successful blend of small-scale niche farming and educational outreach and has been recognized as a model for small family farms.  The award, which acknowledges these achievements, is co-sponsored by the Huntington Library and the New York Metropolitan Rose Council,  honoring men and women who have made significant contributions to the cultivation and appreciation of roses. 


"A Tour of Rose Story Farm," with Danielle Hahn, featured on


5950 Casitas Pass Rd.
Carpinteria, California 93013
United States

Get Directions

Fax: 805-566-0873

Visit Website

Be the first to review this item!



Bookmark this